GOAL

The Cord Blood Registry® (CBR) specializes in the collection, processing, and storage of umbilical cord blood and tissue. In honor of Cord Blood Awareness Month in July, the creative team launched the “Smart Cells. Powerful Possibilities” campaign to educate the public on the benefits of preserving newborn stem cells. The campaign also featured an incentive sweepstakes giveaway.

To drive awareness and engagement among consumers interested in enrolling with CBR, the campaign included paid media and partner advertisements.